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The Psychological Hurdle of Marketing: From Content Paralysis to Humanizing Your Brand.

There’s a moment in practically every project I work on that presents a roadblock in B2B content marketing strategy. The first one is the moment I call "ripping off the band-aid”, the second is something more existential. THIS MONTHS EDITION 👇🏼 Article: Overcoming the Psychological Hurdles o...

by Brad Eather — Aug 02, 2026 b2b marketing content marketing content strategy executive visibility leadership mindset

Beyond the Influencer: How Social Warming Reinforces Real-World Networking Online

THIS MONTH: Article: Circular Networking. Podcast: Networking for Introverts Announcement: Partnership SUBSCRIBE NOW Two years ago, I walked into a convention center. It was an industry conference for a sector I desperately wanted to land a client in. I spent forty-eight hours doing what...

by Brad Eather — Jun 30, 2026 b2b personal brand strategy circular networking employee advocacy social warming

The Non-Linear Path: Why My Best Business Assets Aren't on My Resume

This April. Business isn't just a financial venture; it's a journey of grit and life experience What does high performance really mean in business? Free subscriber offer to Digital Sales Mindset Subscribe now The Tuition of Experience Business is often framed as a sequence of financial miles...

by Brad Eather — Apr 30, 2026 career pivot entrepreneurial mindset non-linear career overcoming business failure personal growth resilience in business

The Story Behind "Tomorrow": How Communication Theory Birthed a Business Name

THIS MONTHS EDITION Article: How Communication Theory Birthed a Business Name Podcast: Protecting Enterprise IP from the AI Revolution Exclusive: Subscriber Offer Subscribe now When you’re at a typical networking event, there is a predictable rhythm. You look down at a name tag, read the c...

by Brad Eather — Mar 31, 2026 communication theory in business founder story marshall mcluhan sales tomorrow communicaitons

The Proof Zone: Why Unfiltered Presence Beats AI Slop

This March: Article - In a world of deepfakes and AI slop, the most valuable commodity you own is your unfiltered presence. Podcast - Stop treating sales as a dark art and start building a repeatable engine that turns "just interested" leads into qualified revenue Enjoy this newsletter? Share...

by Brad Eather — Feb 28, 2026 authenticity in ai circular networking content saturation digital skepticism digital trust human-centric marketing modern marketing unfiltered presence

The Death of the Outback Wave: Empathy in a Digital World

THIS MONTHS NEWSLETTER: Article: The Death of the Outback Wave 👇🏼 Podcast: Generation Z: Why We Need More Empathetic Leadership Exclusive subscriber offer Subscribe now When we look at the world today, we tend to split it in two. There is the "real" world—the one with physical food, exercis...

by Brad Eather — Feb 01, 2026 digital community vs physical connection digital disconnection global screen time trends social isolation technology

The True Impact of AI on Authenticity and Thought Leadership: What Everyone Is Missing

THIS MONTHS NEWSLETTER: Article: What AI means for ownership and authenticity... Podcast: The Truth About Corporate Innovation Guest Appearance: The Right Place Podcast Exclusive subscriber offer... Subscribe now I’ve never felt the urge to talk much about AI, even though I’d argue I’m...

by Brad Eather — Nov 30, 2025 ai cultural change ai disruption explained ai mindset shift ai thought leadership authenticity in the ai era gutenberg parenthesis intellectual property and ai the right place podcast

How to Maintain Social Media Consistency (Without Burning Out)

THIS MONTHS Article: How to Maintain Consistency 👇🏼 Podcast: Keys to simple, successful social. Guest Podcast: The B2B podcasters interview. Exclusive subscriber offer... Subscribe now Like it or not, digital platforms have become a pillar of our professional lives. To put it in perspect...

by Brad Eather — Oct 31, 2025 consistency in content creation digital sales mindset linkedin content habits sustainable content creation

Why "The Medium Is The Message" on Social Media Changes Everything for Small Businesses

THIS MONTHS NEWSLETTER Article: The Medium Is the Message On Social Media 👇🏼 Podcast: How To Turn Your Calls Into Search Rankings. Collaboration: Sales Today | Why Most LinkedIn Training Fails Upcoming events: The Architecture Of Influence Exclusive subscriber offers.. SUBSCRIBE NOW When ...

by Brad Eather — Oct 09, 2025 medium is the message social media

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