ï»ż0:00 - Intro: Why Great LinkedIn Content Is Found, Not Created
Brad Ether: Hello and welcome to The Sellings Creative Podcast, a show exploring creativity's role in salesâcovering motivation, ideas, people, business, and success. I'm your host, Brad Ether, a digital communication sales consultant helping businesses develop digital communication strategies, while training and mentoring salespeople in the skill set of social selling.
Today, I have the pleasure of being joined by Joe McKay, a true Australian globetrotter joining us from France, where he currently resides. With an extensive career in marketing, Joe has more recently made a name for himself by deploying his craft to the art of LinkedIn ghostwriting and business coaching. He is honestly one of the funniest guys on LinkedIn, coining the term "Normcore" for his straight-up, down-to-earth approach to content. If you're interested in understanding the concepts behind ideation and how to find ideas for your content more consistently, this episode is for you. So without further ado, bienvenue!
Joe, I'm sure you understood every word of what I just said.
Joe McKay: Absolutely, man! Merci beaucoup. That is brilliant. As you said, living in France is a dream come trueâwell, my wife's dream come true, anyway! But I'm having a blast, really enjoying the solopreneur journey, and I'm excited to chat today.
Brad: Awesome. First off the bat, I want to ask: what exactly is ghostwriting? How would you describe it?
1:46 - What Is a LinkedIn Ghostwriter and How Do They Work?
Joe: Basically, my job as a ghostwriter is to extract the ideas, brilliance, and creativity of the client and distill it. I link it, repackage it, turn it into a coherent story, and put it out into the world. In my case, that means putting it out on LinkedIn.
2:15 - LinkedIn Trends for 2025: What Is Normcore Content?
Brad: Nice. Let's talk about "Normcore" content. It sounds like a prediction for the types of trends you think are going to dominate LinkedIn in 2025, right? What exactly is Normcore content, and what do you think those content trends will look like next year?
Joe: So, Normcore. I had this funny moment where I was literally washing my Crocs over the sink. I got a pair a while ago; I'm 35 now and hitting middle age. I'd seen a lot of younger people out there wearing them, and even though they look awful, they looked comfortable. My sister always told me, "To be cringe is to be free," so I got myself these Crocs.
It sent me down a rabbit hole of wondering how a shoe like that became popular. I ended up finding a podcast discussing Crocs specifically, alongside the idea of Normcore or "Dadcore" as fashion trends. Normcore is essentially the trend of not serving other trendsâjust dressing normally, but that rejection of fashion trends in itself becomes the trend.
I realized two things. First, that's exactly how I dress. I care about how I look, but I don't want to let on that I care. Second, I spend a lot of time on LinkedIn almost every day, and I noticed this exact Normcore trend evolving on the platform over the last two years.
For a long time, there has been a heavy focus on aesthetic formattingâthink "hook-to-out" spacing, one-sentence paragraphs, and special punctuation symbols for bullet points. It was a very vain focus on the look of a post rather than the actual content. Lately, I've started seeing a bucking of that trend toward a more raw, unpolished style that focuses on function over form, and content over format.
I really like that shift, and I think it's crucial for sharing useful ideas. As more people gain the confidence to share their thoughts on the platform, we're going to see a lot more Normcore content. It might be less refined, but the insights are genuinely there. That's what I look for when scrolling my feed now: what is the actual lesson I can learn? I don't want a visually appealing post that pulls me to the bottom but doesn't tell me anything specific or useful.
6:43 - How to Start Creating Content for Professional Development
Brad: Absolutely. There's a lot of talk online right now about being genuine and authentic. Do you think this Normcore approach plays directly into that? It allows people to just give it a crack without needing all the frills and whistles of a polished content creator who has been doing this for years.
Joe: Exactly, that's spot on. It's about authenticity, but more importantly, it's about feeling comfortable enough to share your ideas even if they aren't completely fully formed or polished. What I've found is that writing about a topic is actually how you figure out what you really think about it. It is one of the best ways to refine a general thought into a concrete, specific point.
That creative exercise of writing and sharing unpolished stuff also allows you to get real-time feedback from your audience. It tells you what is actually adding value to the people around you and what might just be a random brain fart in your own head. Either way, you are learning and developing the skill.
Brad: I've spoken about this in a previous podcast episode, but having a purpose beyond just "content" is so powerful. Using it as a reflection piece to consolidate your ideas is amazing. More people are catching on to the fact that content creation is almost an element of professional development, completely separate from your follower count. Would you agree?
Joe: Yeah, absolutely. Learning to synthesize your thoughts and get them down on paper is an incredibly useful skill. Whether you're in sales, marketing, or any other industry, being able to distill what's in your head is vital. While there are massive flow-on benefits to publishing those thoughts on a public forum like LinkedIn, the sheer act of putting pen to digital paper is essential for your personal development and refining how you think.
8:09 - Mindset Shift: Why Creative Social Selling Isn't a Competition
Brad: In preparation for this podcast, I asked you what kind of creative activities you got up to as an adolescent, and you said something really interesting worth exploring. You mentioned the stark difference between the competitiveness of sport and the true essence of creativity. You noted that selling can often become highly competitiveâdeals are won and deals are lostâbut creativity just doesn't work that way. In fact, it's the exact opposite. Can you walk me through your thinking there?
Joe: Yeah. I spent my entire adolescence playing sport. Sport has clear winners and losers; it's entirely about being the best and competing. I carried that competitive mindset into my early professional life, whether I was gunning for an internship, a graduate role, or a new job. It was always: "For me to win and have success, someone else has to lose". And if I didn't win, I viewed it as a failure.
More recently, I've realized that creativity must be the complete opposite of that mindset. My wife is a painter. The more she paints, the better it is for everyone because there is simply more art and creativity in the world. It's not about which painting is her absolute best, which one is the most valuable, or which one gets the most likes. Itâs about the pure act of expression.
When you operate on that creative planeâlike with writingâthe more you do, the better it is. I see it as a net positive. Itâs not about trying to win or constantly comparing yourself to others. It's a mindset shift where more is simply more, and more is better.
Brad: To put it into perspective, I've played guitar for a very long time, and that's my personal creative outlet. Itâs a lifelong pursuit of just trying to get a little bit better through continuous practice. But I can't compare myself to Jimi Hendrix, you know? He's on a completely different playing field, and I'm not trying to beat him. I'm just trying to become a better guitar player because I love it.
When it comes to writing, the more you practice, the better you get. I'm sure you hear this all the time, but people are terrified of posting on LinkedIn because they feel like they are poor copywriters. I can tell you firsthand that when I started, I was pretty average. Over time and with practice, you improve.
I actually want to read a quote from your original pre-interview because I thought it was beautiful. You said: "My painting can't beat your painting, my sketch can't beat your sculpture, your song can't beat my interpretive dance. Creativity is not about winning and losing." I thought that was a perfect way to wrap up that idea.
12:17 - The Bare Minimum Components of a Valuable Social Media Post
Brad: Let's pivot to content creation itself. What would you consider to be the bare minimum components required to create a truly valuable piece of content?
Joe: For me, the absolute first step is figuring out who you are trying to create value forâyou have to know your audience. When working with clients, or even for my own content, I always try to identify the specific, one-person audience I am speaking to. The clearer you are on who you want to reach, the easier it becomes to actually deliver value to them.
From there, value can take many shapes. It could be a spark of inspiration, a piece of education, or simply entertainmentâoffering a light, enjoyable moment for someone sitting on the train on their way to work. It really depends on your angle. But baseline? It all comes back to keeping your audience top of mind. The better you know them, the better you can craft something genuinely valuable for them.
Brad: I look at the value equation as having two distinct parts. First, like you said, you have to know your audience. But on the flip side, you also need to know your own strengths and what you are comfortable with. Whether that's writing or presenting on video, how you choose to deliver that messageâbe it through humor, storytelling, or direct educationâis how you unlock that value. Your content needs to be valuable to your audience, but it also needs to be sustainable and rewarding for you. Tying it back to the Normcore concept, authenticity stems from being completely comfortable in the medium you choose.
Joe: Yeah, I completely agree. Sometimes, the creative element means consciously choosing to do something just for myselfâa random test, an experiment, or an expression of something inside me. It doesn't always need a rigid commercial objective or a deeper goal; sometimes it's just about the pure act of expression in whatever form it hits you.
15:30 - The Secret to Ideation: Content is Found Not Created
Brad: One of the core philosophies you stand by is the idea that the best content isn't written or createdâit's found. Can you explain what that means?
Joe: Yeah. A massive blocker for people is the self-limiting belief: "I'm not a creative person. Where am I going to get ideas from? I don't know what to write about because I've never been creative." That is a story I told myself for a very long time. I worked in a marketing agency for three or four years, and in agency terms, I was a "suit". You have the creatives, and you have the suits; I was an account manager. Because I wasn't theoretically responsible for the creative output, I allowed myself to fit into the box of the "numbers guy" or the non-creative person. I had to intentionally dismantle that mindset when I left that role to work for myself.
I quickly realized that creativity expresses itself in so many different ways. When I looked at the times my content was most successful, I realized it didn't come from sitting in front of a blank page or forcing a brainstorming session. Instead, it came from looking back at the real conversations and interactions I was having with customers, prospects, and interesting people in my network, and pulling out those exact details.
It was about finding content all around me rather than trying to manifest it from scratch like a painter with a blank canvas. The more I leaned into this, the more it hit home. Whenever I felt stuck staring at a blank screen, I would stop and ask myself: Who have I talked to this week? What questions did they ask me? During my calls, when did someone lean in and pay close attention? There is always a piece of content hidden in those moments.
I started using that as my entire content philosophy. I think of it as a form of content repurposing, but not just converting a video into text or a graphic. It's about repurposing the contextâtaking a private, one-on-one conversation and translating it into a broadcast format for a wider audience.
20:00 - Solopreneur Marketing Strategy: How to Fill Sales and Marketing Buckets
Brad: Beyond client calls, are there other specific places you look to draw inspiration and broaden this concept of finding content?
Joe: Once you open your eyes to it, there is content absolutely everywhere. It can be conversations with customers or prospects, but it can also be interactions with your own colleagues around the water cooler or during internal meetings. You can scroll LinkedIn to see what is driving massive engagement for other creators, or dive deep into the comment threads where people are getting highly interactive. Reddit is also a goldmine for finding out what people are actively talking about at any given moment.
But this concept works in the other direction, too. The existing content you share can feed directly into your sales efforts and how you deliver your actual product or service. As a solopreneur, I am always looking for opportunities to fill at least two buckets at once.
At any given time, most of us are managing three core buckets: sales, marketing, or delivery. If you can take a single activity meant for one bucket and use it to fill another bucket simultaneously, you drastically leverage your time. For me, that's the only way I can realistically get everything done.
Brad: Right, because you are using content as the ultimate top-of-funnel engine for both your marketing and your sales funnel.
Joe: Exactly. At first glance, content is pure marketing. But if you post a piece of content that deeply resonates, it often becomes a massive talking point inside a direct sales conversation. Conversely, if an objection or a specific question comes up during a sales call, that instantly informs my marketing for the following week so I can preemptively answer it for everyone else.
This flows straight into product delivery, too. You might create a post asking your network for feedback, and those responses directly shape your next offer or improve the service you provide based on what people say they need. Actively looking for those overlaps across sales, marketing, and delivery is my go-to strategy.
Brad: It builds a beautiful feedback loop. No matter where you are in the sales or delivery process, all roads naturally lead back to the top of the funnel, which is the content piece.
Joe: Absolutely. When you finish a project or deliver a product, you take that client review or feedback and pour it straight back into the top of the funnel for marketing. If you get constructive or negative feedback, you use it to adapt the product itself, creating a continuous flywheel effect.
21:52 - Why You Should Share Negative Feedback and Imperfect Business Moments
Brad: I've noticed that you are incredibly transparent online. You openly share negative feedback or rejections from prospects right alongside your wins. What are the biggest lessons in doing that, and why do you choose to be so open?
Joe: I think it ties right back into the Normcore philosophy. Platforms like LinkedIn can make it feel like everyoneâs life is entirely flawless. It feels like everyone is constantly wearing their best outfits, dressed to the nines for a wedding. But day-to-day business operations aren't like that, so I make a conscious effort to share the ups and downs holistically. It shows people exactly what working with me looks like, what my values are, and what I stand for.
From a purely commercial standpoint, it is a massive trust-builder. I'm not going to pretend that every single project is a flawless, roaring success. I know that if a client does the work and we are a good fit, we will get incredible results. But sharing the reality demonstrates to my audience that I am human, I give every client my absolute best effort, and it sets transparent expectations for what it's like to partner with me.
23:40 - How to Gather and Collate Your Social Media Ideas Productively
Brad: We've established the philosophy of finding content. The next logical step is the actual executionâtaking those scattered moments of inspiration and distilling them into structured words. What does your personal ideation and recording system look like so you are constantly keeping your content bank full?
Joe: I take the concept of finding content very literally. I record every single call and interaction I have with a customer or prospect using my Fireflies AI notetaker, ensuring I always have a written transcript.
My ideation process is a mix of reflection and direct extraction. First, I think back through the call: What did they say that stood out? What did I say that really clicked or got them engaged? Then, I dive into the transcript and literally copy the exact segment of the conversationâthe precise objection they raised or the question they posed. If it was a coaching call, I grab the exact insight I shared and use that raw text as the foundation for the post.
From there, I polish up the phrasing, remove filler words, and clean up any awkward repetitions. But the core strategy remains: literally finding the material in the wild rather than trying to force a brainstorm in the moment.
Brad: Exactly. Sitting down in front of a blank canvas wondering where to start is a recipe for creative block. If you aren't feeling inspired, itâs much easier to go hunting for something that is already 80% there and simply tweak or adapt it.
Joe: Definitely. A great example of this is when a prospect raises a tough objection on a sales call and decides not to buy. There are times I walk away wishing I had handled it differently, or I think of a much better lens for them to look at the decision through after the call is over. That's a moment where I will actually ideate from scratch, essentially writing out the exact response I wish I had given in the moment.
Brad: That reinforces my point that real ideation isn't trying to invent an idea out of thin air. For me, when I'm out and about and inspiration strikes, I immediately open the notes app on my phone and write a quick shorthand version of the post. That way, when I sit down at my desk during my dedicated content creation time, I have a massive repository of ideas waiting for me and I'm never staring at an empty screen.
Joe: I totally agree. The absolute best scenario is when the idea finds you. Capturing it immediately is crucialâwhether you use digital notes on your phone or a stack of physical Post-its. Just write down enough to prompt your memory and lock the idea in before it slips away. Building that personal library means you have an endless well to draw from when itâs time to execute.
28:10 - Overcoming Cognitive Load in Content Creation Using "The Tunnel" Method
Brad: That leads perfectly into what I wanted to talk about next: allocating time. LinkedIn is a brilliant place to post, but it is a terrible place to actually sit down and write because it is absolutely full of distractions. What do you do during your dedicated blocks of focus to make the absolute most of a focused 30-minute writing window? What does that environment look like?
Joe: I use an approach I call "the tunnel." Whenever I need to execute deep creative workâeven if it's just for a short block of timeâI mentally put myself in the tunnel.
Inside the tunnel, there is no phone reception and no internet. I have exactly one tab open or a physical notebook in front of me, focusing entirely on a single task with zero distractions. If my mind starts to wander or I get tempted to check something else, I just tell myself: "I'm in the tunnel." Itâs like being on a train; I can't get off until it arrives at the destination at the end of my allocated time block. I just have to sit there and do that one thing.
A massive unlock for me has been recruiting my other senses to anchor me in that focus. I listen to music, specifically movie soundtracks, because I found that songs with lyrics immediately distract my brain. I have three specific soundtracks on rotation: a short, a medium, and a long one. I've trained my brain to recognize that the second I press play on these scores, I am officially in the tunnel. It's a sensory hack. The familiar music plays, and I keep working continuously until the soundtrack ends.
Once it finishes, I've arrived. I step out of the tunnel, reset, stretch, take a break, and allow myself to switch contexts. It provides a very clear, highly defined boundary for deep focus, and when itâs over, itâs completely over.
Brad: I love that. I don't know how well this translates on camera, but I do something very similarâI have a small light that flashes different colors, I put my music on, and my workspace is completely dialed in. Itâs a total scene change.
Joe: Absolutely. I know people who physically change rooms or locations specifically for deep work. For others, itâs lighting a specific candle with a distinct scent. Intentionally leveraging your senses to force focus is a total game-changer.
Brad: Out of curiosity, what are the three soundtracks?
Joe: The short one is The Good, the Bad and the Ugly, which runs for about 40 minutes. The medium one, which I use the most, is Gladiatorâit runs for about an hour and 10 minutes (and I'm devastated I haven't seen the sequel yet!). The long one is Interstellar, which pushes close to two hours. Hans Zimmer is incredible. The key is that it has to be entirely instrumental; lyrics instantly hijack my focus. Those are my go-to short, medium, and long focus blocks.
32:27 - Ghostwriting Secrets: Getting into Someone Else's Creative Shoes
Brad: Brilliant. Letâs bring it back to ghostwriting. I have plenty of experience writing and posting for myself, but your job requires taking it to the extreme by stepping completely into someone elseâs shoes. How do you confidently approach writing in another person's unique voice?
Joe: This challenge is actually where my entire "finding content" philosophy was born. I realized early on as a ghostwriter that if I don't ask incredible questions, I'm left with zero material to work with. The job isn't ghost-thinking; it should strictly be ghost-writing. My role is to take their existing brilliance and stories and essentially act as an editor.
I listen to what they share and actively hunt for the hidden content gems within their experiences. It all comes down to deep preparation and asking open-ended questions that get them talking comfortably, allowing me to pull on the thread and get past surface-level answers to find something truly compelling.
33:49 - Questioning Techniques to Evoke a Story and Find True Insights
Brad: Salespeople are incredibly familiar with the power of strategic questioning to uncover deep insights. In our pre-interview, you mentioned that you consciously stopped asking "why" questions during your client ghostwriting sessions. What drove that decision?
Joe: I recently connected with a brilliant customer researcher named Hannah Shamji, who has conducted over a thousand deep customer interviews, and she taught me this principle. If you ask someone why they made a decision or why they believe something, they will always give you a highly articulate answer, but it will almost always be filtered through their ego. Their response will reflect how they want you to see them, how they want to see themselves, or how they think they should actâbut it won't necessarily be the objective truth.
Hannahâs adviceâwhich completely transformed my processâis to focus heavily on concrete facts and actions by asking "how" and "what" questions instead of "why." If you ask how they executed a task, what they did next, or what specific catalyst caused them to take action, you tap straight into the truth because you are discussing real events that actually happened.
In a ghostwriting context, that shift makes the resulting story infinitely more actionable, concrete, and real. Instead of publishing a high-level theoretical concept about "why" something matters, the post becomes: "This exact scenario happened, and it taught me this specific lesson." It grounds the content in storytelling rather than theory.
Brad: That makes perfect sense. If I asked you why you moved to France, you'd give me a quick, polished answer. But if I ask, "How did you actually end up living in France?", you are instantly forced to tell me a real story. That is phenomenal advice.
Joe: It has been an absolute game-changer for me as both a ghostwriter and a salesperson. Running a solopreneur business means I am always wearing a sales hat. So whether Iâm running a discovery call or an offboarding interview to gather testimonials, I intentionally lean on "what" and "how" questions to pull out the most accurate, impactful insights.
37:30 - How to Fit Social Media Marketing Around Your Existing Job Role
Brad: That is an incredible takeaway for anyone struggling to ask better questions. Another massive hurdle people face is getting over the habit of making excuses. A classic one is: "I want to post content, but I already have a full-time job. I just don't know how to balance the two."
We touched on the efficiency of the feedback loop earlier, but you are in a highly unique position. You are managing heavy content creation pipelines for your clients while needing to create content to market your own business. How do you successfully balance managing your personal brand alongside your client workloads?
Joe: To be completely honest, this is something I really struggled with for a long time. At one stage, I felt exactly like a professional chef who goes home and feeds himself baked beans. I would exhaust all my creative energy throughout the week writing high-performing posts for my clients, finish their delivery, and then look at my calendar on Friday like: Okay, what am I cooking for my own marketing next week?
That exact exhaustion is what forced me to adopt the "finding over creating" philosophy. I realized I was already having incredible daily interactions, so I needed to learn how to grab those moments and essentially reheat them. I had to figure out how to take a lesson from one context and fluidly drop it into another.
Itâs an ongoing challenge, but I've learned to intentionally shuffle my batting order. I now write my own content first thing. I treat myself as an incredibly important client and make sure my marketing is fully taken care of. From there, itâs just a disciplined combination of using the tunnel for deep focus and maintaining strict boundaries when switching contexts. I cannot emphasize enough how much easier life becomes when you focus on grabbing material that is already there rather than inventing it.
40:20 - Overcoming Cognitive Load in Content Creation to Prevent Burnout
Brad: Something that catches people completely off guard when they start posting consistently is the sheer cognitive load it requires. People drastically underestimate how much mental energy it takes to continuously manifest fresh ideas day after day, and that's exactly why so many consistency streaks fall short.
If there is one massive takeaway from this conversation and the philosophy that content is found, not created, it is the habit of taking immediate shorthand notes throughout your day. Documenting those sparks of inspiration in real timeâwhether from a client breakthrough or a post you see onlineâcompletely removes the heavy cognitive load. It means when you sit down to write, you are fully prepared. You can maintain consistency and deliver massive value because you aren't forcing an idea on the spot; you are simply taking a rough first draft and refining it. Ideating on demand is the hardest part of the entire process, and changing your perspective to "finding" content is incredibly liberating for beginners.
Joe: Absolutely. Most professionals use some form of automated notetaker on their calls these days. You can explicitly prompt your AI tools to: "Extract every instance where the client used emotional language, expressed a deep challenge, highlighted a frustration, or shared a specific goal." Tell the tool to give you the exact phrasing they used. Those raw, authentic snippets can effortlessly serve as a powerful hook, an opening line, or the core thesis for a post you want to write. Leverage the technology and tools around you to pull the most engaging pieces out so you never have to start from zero.
43:00 - How to Turn AI Notetaker Insights into Better Content Hooks
Brad: Spot on. I haven't dove deeply into AI on this podcast yet because it's a massive rabbit hole, but it's an undeniable game-changer. I use it the exact same wayâdropping a massive block of raw transcript text from a customer conversation into a tool to seamlessly pull out the overriding themes. Using a tool like Fireflies gives you a clear look at the positive and negative sentiments of a call, which is a goldmine of a starting point that you can easily export into your writing workflow.
44:00 - Why You Should Ignore Perfection and Start Posting Inconsistently
Joe: You mentioned consistency earlier, and I think that word itself heavily jacks up the cognitive load for beginners. People look at content creation as this daunting, lifelong commitment where if they hit publish once, they are legally obligated to keep it up forever.
Why not just commit to doing one single post? Consistency is a fantastic ultimate goal, but just try one and see what happens. Then, write another one the next time you happen to feel genuinely inspired. Do not allow the fear of long-term consistency prevent you from taking the first step. It is infinitely better to start and do it inconsistently than to never do anything at all.
Brad: That is an excellent point. I had a chat with Chris Clark in a previous episode about this exact topic. He has built a highly successful business entirely off the back of his content, and he operates with a very Normcore approach. We mapped out how his consistency evolved, and he noted that in the early days, he committed strictly to just one single post per week. Two years down the road, that cadence naturally grew to two posts a week, and today he publishes six times a week.
Repetition makes the workflow seamless. You get sharper, and looping back to our conversation on creativity, the more you practice, the easier the execution becomes. People always ask me how I find the time to produce high-quality video content, and the truth is simple: I've practiced the process so many times that I can now film, edit, and finalize a video in under 20 minutes flat.
45:35 - Solopreneur Mindset: Defining Creativity Without Judgment
Brad: To wrap up our conversation, I have one final question I love to ask all my guests: what is your personal definition of creativity?
Joe: My definition of creativity? I think it is simply the ability to produce something that did not exist in the world before. Whether that is a short LinkedIn post, a quick sketch, a beautiful painting, an interpretive dance, or even just tweaking a recipe you cook on a regular basisâitâs the simple act of bringing something new into existence.
I try to completely avoid applying a qualitative lens to creativity. It shouldn't be about: How good is it? How bad is it? Could it be improved? The value lies entirely in the fact that you actively created it, wrote it, or filmed it. Expressing or building something that wasn't there beforeâthatâs as simple as it gets for me.
Brad: I couldn't agree more. What you just said reminds me of that classic movie Garden State with Zach Braff and Natalie Portman. Natalie Portman's character mentions that she tries to do something completely unique every single day to maintain her individuality. Zach Braff asks her what she means, and she immediately makes a completely bizarre full-body motion and noises, stops, and goes, "See? Unique. Done for the day!" Thatâs it right there. And hey, if the camera happens to be rolling while you do it, even better.
47:10 - Where to Find Joe McKay Online to Learn More About Ghostwriting
Brad: Joe, thank you so much for joining us today. What do you have going on right now, and where can our listeners go to connect with you?
Joe: I would absolutely love to connect with your listeners over on LinkedIn. You can easily find me by searching Joe McKay (J-O-E M-C-K-A-Y), and we will make sure to drop a direct link to my profile in the show notes.
I put out a weekly email newsletter for my subscribers where I pull back the curtain on actionable writing tips, content inspiration ideas, strategies on where to hunt for great content, and frameworks on how to leverage LinkedIn effectively. If you find me on the platform, you'll see my newsletter featured prominently on my profile. Iâd love to welcome your listeners into my ecosystem.
Brad: Awesome. It has been an absolute pleasure chatting with you and getting an inside look behind the closed doors of a professional ghostwriter. Thank you so much for your time, Joe. Cheers!
