Rediscover Your Edge. Rewire How You Sell.
Stop guessing online. Digital Sales Mindset shows you how to show up, build credibility, and create sales conversations that convert.
ADOPT A DIGITAL SALES MINDSETFEATURED IN:
Lets be honest...
Does this sound like you?
- You're in a relationship-driven sales role with long, complex sales cycles and few shortcuts.
- Your network used to keep business flowing, but referrals and word-of-mouth aren’t what they used to be.
- You’ve noticed decision-makers are changing and existing clients are frustratingly finding new suppliers.
- Your company has a website, but no real digital presence beyond it.
- You’ve dabbled with social media, but it’s felt awkward, inconsistent, or disconnected from real sales outcomes.
You're not alone!
Adapting to a digital landscape can feel overwhelming, especially when your used to building relationships face-to-face. But you can't ignore it, the way people buy has changed. The good news is you don't need to reinvent the wheel to keep up.
Imagine 1 Month From Now You're…
- Confidently showing up online with the same trust, credibility, and clarity you bring to every client conversation.
- Sparking new business opportunities through real digital relationships.
- Knowing exactly how to communicate your value in a way that feels natural, structured, and true to how you already sell.
- Seeing your network re-engage, your reputation expand, and your name start appearing in those conversations that matter.
This isn’t about learning to market. It’s about mastering the digital environment so you can translate your existing strengths, relationships, trust & expertise into the online spaces where your buyers now make decisions.
INTRODUCING
Digital Sales Mindset
The Simplest Way to Translate Your Strengths Online.
No gimmicks. No “growth hacks.”
Just a practical system to help you translate what already makes you great offline into the digital world.
- Show up with confidence. Navigate digital platforms with the same authority and ease you have at real-world networking events
- Start better conversations. Turn online interactions into genuine business opportunities; without sounding scripted, pushy, or “salesy.”
- Communicate your value clearly. Build top-of-mind visibility and credibility, even if you’ve never thought of yourself as a “personal brand.”
This Course Is Perfect For
Leaders and sales professionals who:
- Rely on relationships, not funnels.
- Operate in complex or project-based sales cycles where every deal is different.
- Struggle to stay visible and drive business development all while managing delivery.
If you’re tired of courses built for influencers, solo marketers, or content creators. This was built for real sales professionals who want practical tools, not hype.
START NOWWhat's Included in the Masterclass?
MODULE 1
Reframing Digital Sales.
Understanding how media has reshaped communication and what it means for sales.
- Why "the medium is the message" and how it changes your sales approach.
- How to think like a critical media consumer.
- How to begin applying a digital communications mindset.
This module helps sellers break free from outdated communication techniques and see digital platforms not as a simple marketing tool, but as modern sales environment.
MODULE 2
Digital Behaviour
How your customers online behaviour shapes your ability to engage and influence.
- How to segment your markets based on online behaviour.
- How to recognize buyer behaviours and spot intent signals.
- How to strategically adapt your online behaviour to suit your sales approach.
This module shows sellers how to move from passive to active. Earning attention, building authority, and attracting opportunities.
MODULE 3
Digital Influence
Understanding how to design a digital territory that attracts your ideal buyers.
- How platform algorithms (like LinkedIn™) surface content.
- How to escape your industry bubble and curate an audience that aligns with your ICP.
- How to understand online attention as a community and insert your influence across its multiple layers.
Influence happens where people are already paying attention. This module shows you how to stop chasing cold leads and instead build a warm, high-trust digital territory
MODULE 4
Mastering The Medium.
Understand the role of sales content and learn how to make sure your message is remembered.
- How different mediums (text, image, video) influence perception.
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How to apply simple frameworks for sustainable content creation.
- How to build content that serves sales people.
Sellers don’t need flashy content, they need effective communication. This module gives you the tools to say the right thing, in the right format, without wasting time.
MODULE 5
Human Motivation in a Digital Context
Using motivational psychology to initiate online engagement and drive conversations.
- How digital spaces alter communication, motivation, and trust.
- How to apply simple frameworks to open conversations.
- How to design CTAs that motivate action.
This module helps sellers move past generic messaging and into meaningful digital dialogue that opens doors, builds trust, and leads to real pipeline.
G'DAY
I'm Brad Eather
I didn’t grow up in digital. I grew through it.
Over the past decade, I’ve led traditional sales teams, opened new markets, and sold high-value solutions into industries where trust drives results.
But that traditional approach (for me at least) changed during the pandemic. That was the moment when traditional sales activity changed forever and the buyer finally moved online.
During that time I was forced to adapt, returning to my academic roots in Digital Communications to build a new kind of sales strategy. One grounded in a foundational understanding of how people actually behave online.
Through that lens, I built pipeline from scratch, generated conversations without cold calls, and closed deals without ever setting foot in a room.
Today, I teach others how to do the same for their unique situation.
Don't Just Take My Word For It...
Hear what previous clients have said about Digital Sales Mindset.
What Makes This Different...
- This isn’t built for influencers. It’s designed for sales professionals managing complex solutions, long cycles, and real relationships.
- You won’t get scripts, posting schedules, or viral tactics.
You’ll get adaptable tools to align your communication with your own style, market, and sales process.
- Instead of chasing funnels or trends, this course redefines what it means to sell online. Focusing on human connection, clarity, and strategic visibility.
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Grounded in Marshall McLuhan’s media theory, it helps you understand how the digital medium itself shapes how buyers perceive and respond to your message.
START MASTERCLASS FOR FREE!
Digital Sales Mindset
Frequently Asked Questions
What makes this different from other LinkedIn™ sales courses?
I don’t know what to say online, will this help?
I’m already busy, how does this fit into my day?
Do I need to be good at content creation?
Will this actually help me generate leads?
Don't Feel Ready for Digital Sales Mindset?
Build your confidence to communicate your value.
Personal Compass 🧭
The Personal Compass Challenge is a 4-week self guided process which prompts 20 deep reflections to help you move past self-doubt, uncover your strengths, and clarify the values that make you relatable. By the end, you’ll have a personal storytelling toolkit that makes showing up online feel confident, authentic, and natural.
$45.00 AUD
What 's The Cost of Doing Nothing?
If your results are steady, that’s fine.
But if your pipeline feels quieter, your network less responsive, or your name shows up in fewer conversations, that’s a signal.
The gap between how buyers decide and how most sellers communicate is widening fast. The longer you wait to adapt, the harder it becomes to be seen, heard, and trusted online.
Building your digital communication skills now doesn’t replace how you sell, in fact it future-proofs it.
Show up with intent where your buyers already spend their time, and you’ll stay two steps ahead of competitors still waiting for the phone to ring.