Rediscover Your Edge. Rewire How You Sell.
Modern B2B buyers live online. Do you?
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Be honest...
Does this sound like you?
- You're in a relationship-driven sales role with long or complex sales cycles and few shortcuts.
- You don’t have a big marketing team feeding you leads or telling you how to use social media.
- You know social media is an opportunity, but it all feels overwhelming, vague, or “not for you.”
- You’ve dabbled with "posting"… but it’s felt awkward, unclear, or like no one’s listening.
- You don't want to become a marketer, just a sales-first approach that doesn't waste your time and energy.
You're not alone!
Adapting to a digital landscape can feel overwhelming, especially when your sales style has been built face-to-face. But you can't ignore it, the way people buy has changed. The good news is you don't need to reinvent the wheel to keep up.
Imagine 1 Month From Now You're…
- Sparking real conversations with buyers online who already see your value.
- Using communication tools that feel natural - Knowing exactly what to say, where to say it, and why.
- Showing up online with the same confidence you would bring to a regular customer meeting.
This isn't about learning how to sell. You know how to do that. This is about mastering the digital environment so you can bring your own sales approach to the place your buyers are already engaged.
INTRODUCING
Digital Sales Mastery
The Practical Guide To Your Online Territory.
The Simplest Way to Translate Your Sales Skills Online.
No gimmicks. No marketing funnels.
Just practical communications tools to help you contextualise your role online.
- Show up with the same confidence of a real-world networking event so you build trust faster and attract the right business.
- Start better conversations So your pipeline grows naturally, without sounding like a marketer.
- Communicate your value clearly and consistently so you stay top-of-mind without a personal brand.
This Course Is Perfect For
Sales professionals and business owners who:
- Rely on relationships, not funnels.
- Work in complex or project-based sales cycles.
- Struggle to maintain business development activity while managing delivery.
If you’re tired of courses built for influencers and solo marketers, this was made for you.
START FREE TODAYWhat's Included In Digital Sales Mastery?
MODULE 1
Reframing Digital Sales.
Understanding how media has reshaped communication and what it means for sales.
- Why "the medium is the message" and how it changes your sales approach.
- How to think like a critical media consumer.
- How to begin applying a digital communications mindset.
This module helps sellers break free from outdated communication techniques and see digital platforms not as a simple marketing tool, but as modern sales environment.
MODULE 2
Digital Behaviour
How your customers online behaviour shapes your ability to engage and influence.
- How to segment your markets based on online behaviour.
- How to recognize buyer behaviours and spot intent signals.
- How to strategically adapt your online behaviour to suit your sales approach.
This module shows sellers how to move from passive to active. Earning attention, building authority, and attracting opportunities.
MODULE 3
Digital Influence
Understanding how to design a digital territory that attracts your ideal buyers.
- How platform algorithms (like LinkedIn™) surface content.
- How to escape your industry bubble and curate an audience that aligns with your ICP.
- How to understand online attention as a community and insert your influence across its multiple layers.
Influence happens where people are already paying attention. This module shows you how to stop chasing cold leads and instead build a warm, high-trust digital territory
MODULE 4
Mastering The Medium.
Understand the role of sales content and learn how to make sure your message is remembered.
- How different mediums (text, image, video) influence perception.
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How to apply simple frameworks for sustainable content creation.
- How to build content that serves sales people.
Sellers don’t need flashy content, they need effective communication. This module gives you the tools to say the right thing, in the right format, without wasting time.
MODULE 5
Human Motivation in a Digital Context
Using motivational psychology to initiate online engagement and drive conversations.
- How digital spaces alter communication, motivation, and trust.
- How to apply simple frameworks to open conversations.
- How to design CTAs that motivate action.
This module helps sellers move past generic messaging and into meaningful digital dialogue that opens doors, builds trust, and leads to real pipeline.
G'DAY
I'm Brad Eather
I didn’t grow up in digital. I grew through it.
Over the past decade, I’ve led traditional sales teams, opened new markets, and sold high-value solutions into industries where trust drives results.
But that traditional approach (for me at least) changed during the pandemic. That was the moment when traditional sales activity changed forever and the buyer finally moved online.
During that time I was forced to adapt, returning to my academic roots in Digital Communications to build a new kind of sales strategy. One grounded in a foundational understanding of how people actually behave online.
Through that lens, I built pipeline from scratch, generated conversations without cold calls, and closed deals without ever setting foot in a room.
Today, I teach others how to do the same for their unique situation.
Don't Just Take My Word For It...
Hear what previous clients have said about it.
What Makes This Different...
- This isn’t for influencers or solopreneurs. It’s designed for people selling complex solutions, managing accounts, or leading teams.
- You won’t be told what to post or when to post it. You’ll be given adaptable tools that help you align with your own style, market, and sales process.
- This course isn’t about creating funnels or viral hacks. It redefines what it means to sell online emphasizing human connection and strategic visibility.
- This course is grounded in Marshall McLuhan’s media theory, helping sales professionals understand how the digital medium itself shapes how we should communicate with our prospects and customers.
GET STARTED TODAY!
Digital Sales Mastery
Frequently Asked Questions
What makes this different from other LinkedIn™ sales courses?
I don’t know what to say online, will this help?
I’m already busy, how does this fit into my day?
Do I need to be good at content creation?
Will this actually help me generate leads?
What 's The Cost of Doing Nothing?
Someone smarter than me once said, "The definition of insanity is doing the same thing over and over again and expecting different results".
So if your happy with your current sales results, that's great, but if you're not, the gap between how buyers make decisions and sellers communicate is only growing wider. The longer you ignore it, the harder it becomes to close.
By developing your digital communications skills now, you're not just bridging the gap, you're getting ahead of it. By showing up with intent where your buyers are already paying attention you're two steps ahead of your competition.
START FREE TODAY