The Persona Compass is a short, reflective journey that helps you uncover your stories, values, and voice so you feel confident showing up online. Digital Sales Mindset is a full training program that teaches you how to apply digital communication frameworks, content, and outreach strategies in your role. Think of the Compass as clarity on who you are and Mastery as confidence in what you do online.

If you feel unsure about your voice, nervous about visibility, or stuck on “what to say,” start with the Persona Compass. If you already know your voice and want to learn the systems and strategies to sell online effectively, go straight into Digital Sales Mindset. Many learners begin with the Compass, then step into Mastery once they’re ready to put that clarity into action.

Not necessarily—but they complement each other. The Compass builds confidence in your story; Digital Sales Mindset builds capability in your digital sales practice. Together, they create a powerful foundation: clarity of self plus practical tools to grow your pipeline online.

The Persona Compass is designed as a 4-week reflection (20 short exercises at 10–15 minutes each). Digital Sales Mindset is a 6-module course that takes around 5–6 hours to complete, with the option to spread it over 6 weeks at 30 minutes per week.

The Persona Compass. It’s simple, structured, and helps you overcome hesitation fast. You’ll finish with a document you can use immediately in posts, conversations, and presentations.

Digital Sales Mindset is better suited for leaders and teams—it provides shared frameworks so everyone aligns on how to sell online. The Persona Compass is best as an individual exercise, though leaders sometimes use it to help team members build confidence.

Both products are built with salespeople in mind, not marketers. The Compass helps you show up authentically; Mindset helps you translate traditional relationship-based selling into today’s digital environment without needing funnels or marketing campaigns.