Your Team's Better When
They're On The Same Page
Digital Communications Training for Sales Teams
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FEATURED IN:
Let's be honest...
Does this sound familiar?Â
- Some team members are active online, others avoid it completely.
- Marketing is producing materials, but sales either doesn’t use them or doesn’t know how.
- Your sales cycle is long, your solution is complex, but without a consistent online presence, you’re losing visibility between touchpoints.
- You know your team is capable - but without a shared understanding, you’re leaving too much to chance.
- Everyone explains your value proposition differently, and none of it feels consistent.
You're Not Alone!
Transitioning online isn’t a matter of inspiration — it’s a matter of structure. Even the most experienced sales teams struggle to transition online when they lack the structure, guidance, and the alignment needed to communicate clearly and consistently in digital spaces.
That’s where team training makes all the difference.
Imagine 1 Month From Now Your Team…
- Speaks a common digital language — aligned on how to communicate in a way that actually resonates with buyers.
- Shows up online with confidence and consistency — not just posting more, but engaging with buyers better.
- Feels empowered, not dependent — equipped to make decisions and take action without waiting on marketing.
- Feels energized and confident, knowing the time they invest online will now lead somewhere meaningful.
In just a few short weeks, you’ll stop questioning whether your digital approach is working — and start seeing your team engage with intent, communicate with clarity, and drive real momentum in-market.
ABOUT TEAM TRAINING
 Upskill Your Sales Team
This is Digital Sales Mastery bought to life.Â
Each session is practical, collaborative, and contextualised to your industry, team size, and sales cycle.
- Every session is adapted to your team’s structure, sales process, and industry context - so the content is immediately relevant and actionable.
- Live, interactive training with guided discussion, exercises, and Q&A - helping your team apply concepts as they learn them.
- Get everyone on the same page with shared frameworks, language, and goals. No more mixed messages or inconsistent approaches.
- Whether you’re training 5 or 50, the structure flexes to support your team’s size, pace, and learning style — without losing depth or impact.
This Training Is Perfect For
Sales leaders and directors who want their team:
- Engaging online with confidence and consistency.
- Aligned around one clear digital understanding.
- Equipped with frameworks that scale across roles and territories.
- Supported in applying Digital Sales Mastery directly to their day-to-day context.
Whether you’re managing a national team or enabling a growing sales force, this is the path from digital hesitation to confident execution.
What's Included?
This is more than just training
It’s a tailored, hands-on experience that equips your team with the tools, language, and structure they need to succeed online.
- Live training delivery of the complete Digital Sales Mastery curriculum, adapted to your team’s context. Â
- Modular format -Â Choose the full journey or focus on specific topics that build a path that fit's your team's current needs.
- Real-time facilitation, discussion, and exercises that bring each concept to life in your sales environment
- Team alignment – we get everyone speaking the same language, using the same frameworks, and heading in the same direction
- Customisable delivery – remote or in-person, single workshops or full training programs
Digital Sales Mastery
Modules:
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Module 1: Reframing Digital Sales
Shift mindset — understand how media reshapes communication and how digital platforms are now sales environments. -
Module 2: Digital Behaviour
Recognise buying signals, segment audiences by behaviour, and align activity to buyer intent. - Module 3: Digital Influence
Build a digital territory that attracts ideal buyers through smart network curation and platform visibility. - Module 4: Mastering the Medium
Learn what to say, how to say it, and which formats drive engagement — without overcomplicating content. - Module 5: Human Motivation in a Digital Context
Apply motivational psychology to spark meaningful conversations and move buyers forward. - Plus -Â Practical digital strategies. Â
TURN UNDERSTANDING INTO STRATEGY
Strategic Workshops.
Why Pair Our Training With a Workshop?
Workshops are built for company-wide strategy.
They create space to go deep — shaping a unified online voice, message, and communication direction across the business.
Team training is built for alignment and understanding.
It equips your sales team with the tools, language, and confidence to apply your company wide strategies in a consistent, real-world way.
When paired, they create a powerful loop of learning, clarity, and execution that turns high-level strategy into everyday action.
LEARN MOREDelivery Details.
- Format: Live delivery (remote or in-person)
- Team Size: Best suited for groups of 4–20
- Timing: Session lengths vary from 60 -120 minutes depending on structure
- Location: Online via video conference + collaborative whiteboard, or onsite by arrangement.
- Resources Provided: Session slides, reference frameworks, recordings (optional), implementation templates.Â
Meet Your Trainer
I'm Brad Eather
I didn’t grow up in digital. I grew through it.
Over the past decade, I’ve led traditional sales teams, opened new markets, and sold high-value solutions into industries where trust drives results.
But that traditional approach (for me at least) changed during the pandemic. That was the moment when traditional sales activity changed forever and the buyer finally moved online.
During that time I was forced to adapt, returning to my academic roots in Digital Communications to build a new kind of sales strategy. One grounded in a foundational understanding of how people actually behave online.
Through that lens, I built pipeline from scratch, generated conversations without cold calls, and closed deals without ever setting foot in a room.
Today, I teach others how to do the same for their unique situation.Â
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Don't Just Take My Word For It...Â
Hear what previous clients have said about working with us.
What Makes Our Training Different...
- Sales-First, Communication-Focused. This isn’t a marketing course. It’s built for sales teams who rely on relationships — teaching them how to translate their offline strengths into effective digital communication.
- Â Built on Communication Theory.
Grounded in proven frameworks, media theory, and behavioural psychology — this training develops real skills, not just short-term tactics or platform hacks.
- Practical Tools for Real Conversations
Your team learns what to say, how to say it, and where to say it — so they can engage with purpose, earn attention, and start meaningful sales conversations online.
- Aligned, Not Scripted
Each participant brings their own style, but learns to communicate through a shared lens — creating consistency across your team without sacrificing authenticity.
Ready To Align Your Team for Digital?Â
Let’s tailor a training experience that fits your team, your strategy, and your goals.
BOOK A DISCOVERY CALLFrequently Asked Questions
What’s the difference between team training and a workshop?
Is the training customised to our business?
How many people can we include?
Can we choose which modules to include?
What outcomes can we expect?
What 's The Cost of Doing Nothing?
In today’s market, alignment isn’t a nice-to-have, it’s the difference between being considered or being overlooked.
Buyer behaviour has changed. They research quietly, form opinions early, and expect to understand your value before a conversation ever starts.
But most sales teams haven’t adapted. There’s no shared approach to digital communication. No clarity on what to say, how to say it, or who’s responsible for saying it.
Some reps dabble online. Most stay silent — unsure where to start or what’s expected.
Without a common understanding of how to show up online, the gap between your buyers and your business only grows wider, leaving your buyers alone to make their decision before you’ve even entered the conversation.
BOOK A DISCOVERY CALL