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Scott Dunphy-Brown joins brad eather on creative business podcast
The Death of Corporate Sales Scripts: Using Agile Talk Tracks for B2B Sales creative business podcast sales enablement scott dunphy-brown talk tracks

Traditional B2B sales playbooks are failing. Enforcing rigid scripts and managing purely by numeric CRM metrics creates call aversion, fuels phone anxiety, and triggers intense buyer resistance.

In t...

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Brad Eather

B2B Marketing Communications Consultant. Digital Communications & Culture Academic.

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The personal compass email challenge

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