There’s one major difference you need to understand about LinkedIn carousels compared to other platforms.

On platforms like Instagram, a carousel typically refers to a series of swipe-able images. 

On LinkedIn, carousels are actually called document posts.

What is a LinkedIn Document?

From LinkedIn’s perspective documents are PDFs uploaded directly to the platform and displayed in as a carousel inviting user interaction.

Think of them as a mini-presentations deck inside your feed.

How to Create a LinkedIn Carousel

Design Your LinkedIn Carousel

• Use a design tool like Canva or PowerPoint to lay out each “slide.”
• Keep it vertical (portrait) to take up more screen real estate in the feed. 

Use Bold Titles and Clear Text

Make sure each slide has a bold, easy-to-read headline.

Your audience should be able to skim the full post quickly.

Export as PDF 

• LinkedIn only accepts carousels in PDF format.
• Save your slides as a multi-page PDF file.

How to Upload a LinkedIn Carousel

1. Click Start a Post

2. Select Document

3. Upload your PDF

4. Add a compelling caption (summarize what people will learn)

5. Schedule your post or simply post.  

Why Document Posts Work on LinkedIn

Document posts are one of the most powerful forms of native content (i.e. a content medium that’s built directly within the platform)

They’re ideal when you want to:

1. Break down a complex idea into simple, digestible steps

2. Share a framework or how-to guide

3. Tell a compelling story with a clear visual structure

4. Keep your audience engaged for longer

This is visual storytelling at its most structured, every swipe creates momentum. Each page builds curiosity.

 Your Task for Today.

1. Pick an idea or process your audience needs to understand and break it down visually. 
2. Create and upload your carousel post.