Creating a LinkedIn Carousel
There’s one major difference you need to understand about LinkedIn carousels compared to other platforms.
On platforms like Instagram, a carousel typically refers to a series of swipe-able images.
On LinkedIn, carousels are actually called document posts.
What is a LinkedIn Document?
From LinkedIn’s perspective documents are PDFs uploaded directly to the platform and displayed in as a carousel inviting user interaction.
Think of them as a mini-presentations deck inside your feed.
How to Create a LinkedIn Carousel
Design Your LinkedIn Carousel
- Use a design tool like Canva or PowerPoint to lay out each “slide.”
- Keep it vertical (portrait) to take up more screen real estate in the feed.
Use Bold Titles and Clear Text
Make sure each slide has a bold, easy-to-read headline.
Your audience should be able to skim the full post quickly.
Export as PDF
- LinkedIn only accepts carousels in PDF format.
- Save your slides as a multi-page PDF file.
How to Upload a LinkedIn Carousel
- Click Start a Post
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Select Document
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Upload your PDF
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Add a compelling caption (summarize what people will learn)
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Schedule your post or simply post.
Why Document Posts Work on LinkedIn
Document posts are one of the most powerful forms of native content (i.e. a content medium that’s built directly within the platform)
They’re ideal when you want to:
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Break down a complex idea into simple, digestible steps
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Share a framework or how-to guide
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Tell a compelling story with a clear visual structure
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Keep your audience engaged for longer
This is visual storytelling at its most structured, every swipe creates momentum. Each page builds curiosity.
Make Your LinkedIn Carrousel
- Pick an idea or process your audience needs to understand and break it down visually.
- Create and upload your carousel post.
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