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Contextualizing the modern world for corporate professionals.Â
When people think of branding, the first thing that comes to mind is often colour. While a brand is much more than simply your visual identity, colour is one of the easiest places to start—especially ...
Every B2B sales professional has a love-hate relationship with the word "value."Â
We pitch our value propositions, attend value-focused conferences, and promise value to our prospects. But if you we...
Even industries like Manufacturing, Engineering, and Heavy Industry can use LinkedIn as a Sales Channel.
In this episode of the Sales Today podcast, host Fred Copestake sits down with Brad Eather—dig...
True organizational innovation requires shifting from superficial fixes to a deep, human-centric understanding of systemic workplace problems.
In this episode of the Creative Business podcast, host B...
If you've ever wondered how to bold text in a LinkedIn post, you're in the right place.
How to bold text on LinkedIn?Â
One of the most frustrating things about LinkedIn is that it doesn’t allow you ...
What if Gen Z isn’t the corporate problem everyone complains about, but rather mirror of our broken corporate culture?
In this episode of the Creative Business Podcast, host Brad Eather sat down with...
Already creating LinkedIn content?Â
This is going to be easy and make a big difference to your audience retention.Â
Here’s the situation:
You’re posting consistently, sharing value, building visibil...
 When you post a video on LinkedIn, it’s worth remembering most of your audience won’t actually hear it.
Why Use Video Captions?Â
Just think about your own consumption habits.
You find yourself sc...
Most professionals use LinkedIn to scroll, connect and send the odd message.
But tucked away in the platform is a simple little button that can completely change the way you prepare for an interview,...
If you’re a regular LinkedIn user, you’ve probably noticed a rise in connection requests arriving without any context.
No note. No message. Just a blank request and a name you don’t recognise.
This ...
Sales professionals love a good list.
In fact, many of us live and die by them.
So it makes sense that if you’re building a presence on LinkedIn, you might want a quick and easy way to export your c...
There’s one major difference you need to understand about LinkedIn carousels compared to other platforms.
On platforms like Instagram, a carousel typically refers to a series of swipe-able images.Â
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