Creative Business (FKA Sellings Creative) is a podcast that explores the intersection of creativity and commerce. Uncovering how creative thinking shapes the way we sell, lead, and build businesses. Host Brad Eather sits down with creatives, innovators, and expert practitioners to unpack the mindsets and methods that help sellers see the bigger picture, solve problems in fresh ways, and bring more imagination into their work. It’s about rethinking what it means to sell, inspiring leadership, and sparking business growth through creative, whole-of-business thinking.